Many websites are drab and have practically nothing visually appealing. There may be a picture of the cityscape on their homepage; however, if they blog, they may not provide any photographs for each blog. It truly is a shame, this is an inexpensive and quick way to add some aesthetics to your website, your newsletter,… Continue reading Photos for Posts
Last month we discussed how a newsletter can be used to raise awareness, build partnerships, reiterate your expertise, and ensure everyone knows how to contact you. So, how do you pull all of that off? Here are 4 things to include in your newsletter for effectiveness. 1. Provide Value with Tutorials or How-Tos Everyone loves… Continue reading 4 Things to Include in Your Newsletter
Have you been thinking of jumping to a newsletter? Hopefully no replacing your blog with a newsletter, but adding a newsletter to the mix? We think this is a great idea! A quarterly newsletter, even a semi-annual newsletter, can have a huge impact on your community. A newsletter can cover a lot of information in… Continue reading Consider a Newsletter
In our last post, we discussed the type of topics a business should write about. We focused more on the business side of things than the personal, although a few personal add-ins are perfectly fine. These are used to humanize you and when combined with business content, you are building your brand for your business,… Continue reading 3 Topics a Business Should Post
There are certainly different schools of thought on what a business should write about in their blogs, white papers, news articles, etc. We camp on the side of write about what you know. This is crucial because you are showing prospects that you're the expert in the field. If they have a question, they should… Continue reading What Topics Should I Write About?