Social media is a great way to market your business! You can use LinkedIn, Facebook, Twitter, Yelp, and a whole host of other social media platforms. So how do you manage it all? Hopefully you’ve found some resources to help in this arena. If you’ve been going it alone and have held on, then props to you! This is no easy feat. Then again, you are likely of the entrepreneurial mindset and know not much is easy!
Depending upon your goal in using social media, you may need to designate an individual to manage your social media marketing. This can certainly be beneficial for your business as your manager begins to develop a social media strategy. Once a strategy is created, you should expect to see more consistent postings – meaning timeliness of postings.
Many of the sites I audit have begun some sort of social media marketing because they recognize its importance. Unfortunately, they lose steam or have become more successful and cannot devote sufficient time to social media marketing. Ultimately, however, this will potentially result in a future lull in business because you have not been on the radar for months.
In an effort to continue to grow your business and avoid falling off the radar, consider hiring a social media manager. You could hire someone either virtually, through a company like Trahan Content, or traditionally by posting your desire to hire.
Of course, we would love to hear from you. What is it you look for in a social media manager? Do you feel this is a full-time job, a part-time job, or an as-needed job?